Mercedes Vision Van
The project “Vision Van” for Mercedes Benz was quite ambitious, seeing a multi-million dollar futuristic van demonstrating high-tech drone delivery services in action. In order to best breathe life into Mercedes-Benz’ vision of transportation technology’s future, Christopher Schlierf created a concept, both thematic and visual, that showcased the full breadth of the client’s technological capabilities. But he was a bit hamstrung from the beginning due to a stipulation that the advanced prototype could not be shown to the public, greatly complicating the production. So the production used a prop car when shooting in public that could be easily replaced in post-production. They then used complex lighting, cameras, and even drones to fully capture the opportunities Mercedes’ Vision Van offered. Production company e+p Films created futuristic props like packaging equipment in order to give viewers the biggest picture of the client’s near-future endeavors.
Mercedes’ Vision Van commercial was an astounding success. Across online platforms, on points of sale, at exhibitions, and in the press, the commercial earned glowing praise; naturally, this drummed up significant anticipation for the Vision Van’s release, as well as Mercedes-Benz plans for the future of transportation and delivery. The commercial even earned upwards of 845 thousand YouTube views, which is of course indicative of its acclaim among consumers and the profits it generated.