BMW Individual
BMW - Individual - The expression of personality
- Client
- BMW
- Production
- Storz & Escherich
- Role
- Director, Writer
About the project
- 2 commercials, 1 shooting day for all car shots
- Concept, script and slogan by Christopher Schlierf
- VFX by Storz & Escherich
- Still shown at the BMW Museum, Munich
The brief
BMW asked for a narrative concept for its Individual personalisation line, with story, voice-over script, slogan and visual direction.
The approach
Christopher Schlierf wrote the concept and directed both commercials. All main car shots for the two films had to be captured in a single day with a large crew, with further scenes in a studio and a luxury mansion. In post he worked closely with Storz & Escherich, known for Rammstein's music videos, on the finish and the grade.
The result
Both films ran online and at the point of sale, and are still shown at the BMW Museum in Munich.
Credits
Director
Christopher Schlierf
Client
BMW
Production Company
Honest
Writer
Christopher Schlierf
DOP
René Richter
Post-Production
Storz & Escherich
Stills
Let's talk
Planning something like this?
Send a few lines about the idea, the timing and where it will run.
Start a conversation