BMW × Rocket League
Commercial
- Client
- BMW
- Agency
- Jung von Matt
- Production
- Simon & Paul
- Role
- Director, Editor
About the project
- BMW M2 × Rocket League
- Agency Jung von Matt
- Production Simon & Paul
- Built sets, in-game animation by Psyonix
The brief
Jung von Matt's idea: beam a BMW M2 into Rocket League, and win over BMW fans and one of gaming's biggest communities at the same time.
The approach
Christopher Schlierf gave the spot a sci-fi genre look in the tradition of Star Wars and Blade Runner. He broke down every set element early with mood boards, 3D mock-ups and 3D sets, designed the futuristic uniforms with the costume designer and developed complex lighting rigs with DOP Jan David Gunther as the base for the VFX. VFX studio Juice and game studio Psyonix worked from his shot-by-shot references, mood films and storyboards.
The result
The finished film delivered exactly what the treatment and storyboard had promised months earlier, for BMW and Psyonix alike.
Credits
Stills
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