Aldi Gaming
Aldi Gaming - Alles, was Camera brauchen. Commercial for Aldi Sued und Aldi Nord
- Agency
- Deep Blue
- Production
- Simon & Paul
- Role
- Director
About the project
- Practical SFX in camera
- 3D-printed props
- Previs-driven production
- Agency Deep Blue · Production Simon & Paul
The brief
In 2021, ALDI wanted to win over an audience it had never reached before: gamers.
The approach
Together with Simon & Paul, Christopher Schlierf imagined an ALDI store that sells magic items, armour and flying suits. He designed it in 3D mock-ups, developed it with art director Merlin Ortner and briefed SFX, VFX and art department with previs and mood boards. The fireballs and the hero's lift-off were captured in camera, and the sci-fi weapons were modelled in 3D and 3D-printed. Casting and wardrobe gave the spot a Stranger Things feel for a demanding gaming community.
The result
ALDI positioned itself as the supermarket for gaming snacks, software and hardware bundles.
Credits
Stills
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